The analyzed gift It’s science! An Ideas guide to smarter holiday giving

Posted on December 10, 2012 by

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The analyzed gift It’s science! An Ideas guide to smarter holiday giving

FINDING THE PERFECT GIFT is supposed to be a matter of instinct—something we achieve by tapping into our intuitions about the people we love and magically sensing what they want. To present such a gift is to bask in the warm glow of the bonds we share with those closest to us, and to briefly lend physical form to our mutual understanding.