How Content Length Affects Rankings and Conversions

Posted on January 2, 2013 by


Tweet TweetAround a month ago I ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on Because of the data I decided to run an a/b test on the homepage.

Andrew George‘s insight:

excellent article on home page construction as well as data on how people respond to word vollume in the professional blog environment.

See on