Truth has become far too subjective.
Just as twitter can instantly relay short messages, the blogosphere gives events depth of information through expanded content.
In a world in which even the news becomes an experiment in competing alternate realities, all bloggers provide personal observations on their daily actions. Even before journals and letters became digital, in written form, they were relied upon to relay and record history.
At the end of the day, looking back in history, the people we rely on to tell accurate recounts of events are the people that participated in them. Those that are respected for authenticity are those that relay authentic information. Authentic information can mean many things. First and foremost it means that the reader needs to have enough written words BY the author to understand their personal philosophies so as to decide through which mental filters the presented information needs to be viewed to gain perspective.
Modern american press has a major problem right now and, for good or bad, blogs are having to carry water for history’s sake. Blogs never pretend to not have an authentic perspective. News agencies are now beholden to ratings and corporate sponsorship to pretend to be what is most pleasing. Politicians are beholden to the special interest groups that pay for their campaigns.
In between those two alternative realities, the blogosphere lives. That place where people describe events and what their personal truths are in relation to it? That is what we as bloggers own. This is how our modern instant history is written.
We connect the fingers that type the words in a search engine with what kind of answer the reader is presented.
In today’s electronic world, cold search engine spider bots get to decide how reality gets presented to someone when they type in a few words. Based on how often we collectively discuss things and what words we use, Google presents the reader with the best written choices with the most common words being used.
The blogosphere is the ultimate pragmatic democracy and these mindless programs are our voters, in political terms, they are our constituency. They are the virtual workers in the world of code, and we give them reason to visit us every time we type a word. The more the workers visit your location, the more they like you when someone asks about that which you write.
Blogging gives us the ability to steer those engines, and in turn what people see and read. We do that with every word we present and how good we are at presenting it. Those that use the language in a way that attracts those bots are now the instant historians of our day.
So pick your words wisely. Why are you a blogger? Do you talk about yourself, your ideas, and what you do and see?
or….. Do you spend so much time disagreeing with someone or something that you draw more attention to that which you object than yourself?
The old superstitious belief that asserts if you say a ghost or demon’s name three times while looking in the mirror you open a door for them may just be the best way for us to look at our writing.
Write about what you hold dear and show us your world. When we understand who you are as a blogger, without reference to what you dislike, readers tend to consider you authentic. You also don’t let google associate and group your writings, art, works, and images with what and whom you are not. Nothing is too great or small.
I call it writing about things while trying to find their positive aspects. Google calls it negative keyword avoidance.
In the end, it’s just common sense. We, the readers, are your flies. Google is the swarm. Open the honey jars not the vinegar when you write and we will notice!